m-way AG joins forces with Swiss E-Mobility Group AG

Freienbach, 19th of September, 2019

As part of a carve-out, the Federation of Migros Cooperatives has decided to sell m-way, which was founded in 2011, to Swiss E-Mobility Group AG for strategic reasons. With 28 branches in Switzerland, m-way is the market leader in the Swiss e-bike trade.

With its nationwide branch and service network, its existing e-commerce platform and its existing customer base, the business activities of m-way complement the product portfolio of Swiss E-Mobility Group AG. The aim is to gain further market share as part of the buy & build strategy, particularly in the B2C segment. m-way is therefore another important building block for further strengthening the presence of the e-bike brands Cilo, Allegro and Simpel. Gabriele Valsecchi, CEO of Swiss-E-Mobility Group AG, as well as Chief Commercial Officer of m-way AG until 2018, adds: “This acquisition is an important step towards the targeted positioning as a leading and comprehensive provider of e-mobility solutions in the DACH region. m-way fits ideally into the developed multi-channel strategy and complements the Group’s existing wholesale and e-commerce business and enables a stronger focus in the B2C market.”